The #1 secret to selling your property in San Juan del Sur is to get it in front of as many transaction ready buyers as possible.
Of course things like price, presentation and location are important, but unless you are getting exposure for your property to the right kind of buyers you won’t make the sale. Simple as that.
Real estate is a numbers game. And you need to know how to play it.
Let’s back up a little and give you some staggering statistics.
- The US National Association of Realtors states that over 90% of buyers begin their home search on the Internet.
- More real estate ad dollars are spent online than with newspapers.
- 25% of all searches online involve real estate and finance.
It’s clear: Everyone is searching for homes online and your first showing will practically always be a virtual one.
Here’s what this means for you:
If you’re selling property in Nicaragua that will appeal to international buyers, you’ve got to get your web strategy right because your buyer will come from the Internet, almost exclusively.
Your steps to Internet domination
Do as your buyers do and find the most popular real estate websites that cover your area. Apart from the websites of local real estate agents (and you’ve already given them an open listing, right?) you’ll find a world of property portals and listing sites to delve into. You’ll find literally dozens of sites out there. To help you decide which one is best for you, here are the most important questions to consider:
Does the site get high Google rankings for keywords relevant to your property location? A niche portal (for example focusing on your region) will be better than one that covers world-wide listings – even if it gets less overall traffic.
If a site has millions of visitors but those people are interested in property in Spain or Brazil that won’t help you sell your property in Nicaragua.
It’s self evident that if you are selling real estate in San Juan del Sur, Nicaragua you want to put your property in front of buyers searching specifically for this kind of real estate.
Is it just a thin listing site or do they also provide valuable and engaging local lifestyle information that draws the buyer closer?
Contextual information about the neighborhood and local amenities is vital when selling overseas property because your buyer will know less about the market than for places closer to home,
This unfamiliarity breeds lots of questions. And each question is a “don’t buy” barrier that stands in the way of your sale.
For San Juan del Sur objections could be quality of health care, proximity to amenities, safety, friendly community, travel times, local attractions and cultural details.
Look for continually updated listing sites that anticipate these objections, address them with educational local content and set the stage for the perfect buying environment for your property.
“The money is in the list” is an old saying from the direct mail industries that’s now been adopted by Internet marketers.
In other words if you can partner with a listing site that has pulled together a list of people who have an interest in buying real estate in Nicaragua and you give those people the chance to view your listing, you’ll see good results.
But not all lists are created equal.
We’ve all signed up to email newsletters that don’t provide useful information or are little more than a pitch fest. We tune out. We disengage. We unsubscribe.
That’s not the kind of list you are looking for.
No, the kind of list that is useful to you as a seller is one that consistently delivers useful content about the local lifestyle and provides valuable education about the real estate buying process.
Buyers will pay attention to this information because it’s exactly what people look for when they are buying a house in a neighborhood or community.
They’ll stay engaged imagining what their life would be like in San Juan del Sur, until they’re ready to take the next step.
Good design is not just how a website looks; it’s how it works.
So you need to consider what your listing will look like when uploaded and how it will work to engage buyers.
Are your photos large and prominent? Is there a location map? Can you pull out the highlights of your property? Will users have to scroll endlessly to find all the details? Is there an obvious button for prospects to press to contact you? Can you upload a video? Is there a distracting sidebar that pulls attention away from your listing?
Check of all these things before you make a decision.
Then, make sure the site is responsive.
Open the site in a browser, select a corner and drag it inwards to make the screen smaller. Does the site transform itself to match the size of your screen? Does it provide an “app-like” experience for the user?
You’ll want to ensure that whatever device your buyers are on – a desktop, laptop, mobile phone or tablet – your listing will be presented in the best possible way.
Bringing it all together
Rankings, Content, Subscribers and Design: these are the four pillars to online listing success. Each one supports and enhances the other. Together, they help deliver targeted, transaction ready leads to your listing.
Because that’s what a listing site should do: bring targeted, transaction-ready leads to your property.
Just choose wisely.
PS: If you have questions about selling your property in Nicaragua, just get in touch and ask away.