A team of neuroscientists from MIT found that the human brain can process entire images that the eye sees in as little as 13 milliseconds.
That’s faster than our brains process words. Much faster.
And it means that the right set of images at the top of your listing description can make an immediate impact on prospective buyers and open the door to the rest of the information you present about your property.
But what’s the difference between an image that works hard to sell your property and one that’s just using up space?
It’s all about creating an emotional reaction in your readers by painting a picture of the world he or she wants to live in.
Here are some real estate photography tips to set you on the right track.
1. Remove distractions
The primary goal of a real estate marketing photo is to present the best aspects of the property. Remove anything that distracts from that goal. Clear counters and tables, straighten shelves, clean windows and clear out the corners of rooms before you shoot.
2. Think about lighting
Most photos you take of the outside of your property will benefit from early or late day lighting when things appear softer and warmer. Don’t worry too much if the day is cloudy, there will usually be enough light in Nicaragua for your photo. And of course avoid shooting into the sun. Take your shot from the same side of the house as the sun.
Interior photos will turn out best when there is low contrast between outdoor and indoor light. In San Juan del Sur for most of the day it will be brighter outside than inside so either wait for a cloudy day, take the photo in the morning or late afternoon or turn on every light inside to increase the interior brightness.
3. Experiment with angles
Don’t get stuck always taking photos from eye level. Experiment. You may get good results for the front of the house by taking a photo from the ground up. Indoors you may want to take photos from hip level or chest height. It’s worth taking several pictures of same room, with different angles.
4. Create visual flow
You want to allow the viewer’s eye to be able to flow through the room you are photographing. So while arranging pillows or a throw on the sofa, or setting the dinning room table with attractive dishware will add some interest to your images, don’t compose your shot with a large object in the foreground that blocks the view.
5. Capture the experience of San Juan del Sur in your photos
In San Juan del Sur, you’re selling an experience. Sunshine, tropical landscapes, beautiful sunsets, outdoor living. So let’s see that gorgeous view you have of the sunset, those tropical flowers in your garden, and the relaxing outdoor living areas. And of course if your property has something unique in character that sets it apart from others on the market, tell that story with a photo.
Never underestimate the power of good real estate photography.
We are visual people. The right images can grab the attention of your buyer in milliseconds – moving them from having a vague notion of “interest in your property” to vividly imagining themselves enjoying the benefits that would come from owning it.
PS: If you are not confident of your skills in this area or you don’t have enough time to take photos yourself, there’s always the option to hire a professional photographer to do the work for you. We strongly recommend both Lauren Stocker and Joel Johnson.