- Do you own an attractive property for sale in Nicaragua but are feeling frustrated by the lack of strong prospects and offers?
- Are you worried that buyers can’t access your property as there is no Multiple Listing System (MLS)?
- Thought it would sell in a few months but now several months or even years have gone by, and you’re shocked at how long its taking?
If so, stop worrying. There’s something you can do. All it says is something about the current state of the real estate market in Nicaragua:
Sellers who sell their properties quickly take control of the process for themselves. They take control of how their property is being presented and they take control of where their property is being presented.
At San Juan Live we know exactly how it feels to be neglected in the marketplace while trying to sell your property in a foreign country. But after a decade of working in the real estate field and successfully selling dozens of properties, we know first hand how the market works in Nicaragua. In fact we’ve written a report on the subject.
There’s also one other thing that we know from this experience: Your buyer will come from the Internet, almost exclusively.
Check out these statistics:
- The US National Association of Realtors states that over 90% of percent of buyers begin their home search on the Internet.
- More real estate advertising dollars are spent online than with newspapers.
It’s clear: Everyone is searching for homes online. And for international property searches our bet is that these percentages are even higher.
Ready to take control?
Here’s what this means for you.
If you’re selling property in Nicaragua that will appeal to international buyers, you’ve got to get your web strategy right. The vast majority of prospects will begin their search for international property on the Internet, well before they get on an airplane.
Your buyers are already online, searching for property in Nicaragua. It makes sense to join them.
But that’s not all. The wrong response to this new world of real estate is to pester local agencies to put your listing on their website… and call it a day.
Because there’s another truth that you can’t ignore as a home seller: It’s not just the technology that’s changed, your buyers have also changed.
The modern real estate consumer doesn’t only want to look at listings, they want to gather as much information about the local community and real estate market as they can in order to determine whether it’s actually a place they want to spend their holidays, move to, retire to or invest in.
These people are connected. They’re tweeting and sharing. They’re more discerning about the kind of content they consume. And in this post-crisis era, they’re cautious about investing in real estate. It takes a lot more to win your buyers over.
Real Estate Marketing as an Exercise in Local Media
Over the past several years we’ve been slowly building a local media publication on the San Juan del Sur region.
Our focus is geography first. We’re attracting people who are interested in living, retiring or investing in San Juan del Sur and nearby neighborhoods with information about the local lifestyle.
The site produces weekly articles about local events, the restaurant scene, the best neighborhoods to live in, the best beaches, the actual cost of living, outdoor recreation, charity events, schools, shopping, relocation advice and human interest stories about the people who actually live in Nicaragua. This is exactly the kind of information people are looking for when they are buying a house in a neighborhood or community.
After all, people buy a lifestyle, they don’t just buy a house. They want to know about their neighbors and they’re looking for a sense of emotional attachment and satisfaction that comes from living or investing in a certain place.
The importance of “positioning” in real estate
The property listings on the San Juan Live Real Estate Marketplace are positioned within this broader media approach to living and investing in Nicaragua that includes in depth lifestyle information about the area.
We’ve built something worth talking about. We already have over 4,000 email subscribers and over 7,000 Facebook followers. We’re getting noticed because our articles convey valuable information at the local level.
Our readers can see that we have an intricate level of knowledge about Nicaragua and that we are deeply engaged in the community. After all we’re the people who wrote the Insider Guide to San Juan del Sur.
In addition to our main subscriber list, we have a dedicated email series for buyers that provides information on purchasing property in Nicaragua. And part of the education is telling them what properties have been listed for sale on the San Juan Live Real Estate Marketplace.
Through our permission based-mailing lists we’re building a direct relationship with prospective buyers, based on valuable content about Nicaragua. That’s how to get more and better real estate leads today.
Ready to get started?
What you can expect from joining the San Juan Live Real Estate Marketplace
Exposure to targeted buyers specifically interested buying property in your market. We don’t try to cover the world, let alone Central America. We’re laser focused on San Juan del Sur, Granada and real estate in nearby neighborhoods and so are the property hunters who come to our site.
Our real estate marketplace is designed to convert prospects into buyers. We feature eye catching photos, a section where you can explain the “reasons why” your property stands out from the crowd, tabbed browsing, location maps, innovative category pages, and videos.
Your listing will get top positioning in all the popular search engines for targeted real estate search queries. Our content is used, engaged with, enjoyed, linked to and shared by real live people. Search engines like Google can see this activity and are ranking us highly for it.
Our real estate marketplace is embedded within in-depth content about Nicaragua. We’re not a thin listing site. We’re a sticky local media publication that draws the buyer deeper. Whatever their buying cycle, we have content that helps them every step of the way.
We’ll email your listing to our mailing lists, embed it within our in-depth neighborhood guides and share it on Facebook and Twitter. If you have your own site, don’t worry, you can link to it from your property listing.
And last by not least, your listing will look good on all digital devices. Our website is mobile responsive. Whether prospects are visiting your listing on a tiny phone, small tablet, iPad or desktop they’ll have a great “app-like” user experience.
Here’s the Real Proof: Successful Property Sales
Fantastic listing was key factor in selling our house. Great client contact and ease of making initial listing certainly aided a quick sale. The site clearly gets strong and quality traffic which gives many inquires which is key to a sale. Would highly recommend working with Sanjuandelsur.org. – Glen Ross
I just sold my first lot to a client generated by San Juan Live.
Their high rankings in google are driving more leads my way. – Tim Kelly
You did it! My property is under contract for full asking price and buyer to pay all outside costs.
Your website did it and for this I paid only $39! Very nicely done! – Jim T
The editors of San Juan Live have used their extensive knowledge of the local real estate market to put together a great program to get one’s property seen by the maximum number of interested buyers. I received many inquiries and closed within 4 months of listing. Consider me a more than satisfied seller! – Joe Trofe
Ready to get your property exposed to targeted traffic?
The San Juan Live Real Estate Marketplace: Beyond a Traditional Listing Service.
We’re going well beyond a traditional listing service offered by a standard real estate site. San Juan Live is a local media publication with a loyal audience of readers that’s focused on Nicaragua and San Juan del Sur.
The result: You’ll get targeted eyes on your property immediately. When someone is interested in your property their message and contact information is sent directly to you.
It’s also very quick and easy to set up a listing. Simply contact us today to get started on your listing.
It costs just $22 a month to list one property with us and start connecting with buyers, with no commission to pay for a sale.
Here’s what you need to do next.
If you are serious about selling your property in Nicaragua, simply choose a listing package from the table below and fill out the form.
Remember there’s no long-term contact. You’re free to cancel any time. There are no catches. We believe that’s only fair.
All the best,
P.S. The key to selling your property is to get your listing in-front of a highly targeted audience base that is serious about buying real estate in Nicaragua.
We understand what information property hunters need when they’re searching for information about moving, retiring and investing in Nicaragua. And we know what sellers need from us: qualified leads, easy to use listing software and a quick sale. Click here to get started.